About The Logo Design Process

Work With The Branded Practice

What we do is for the mental health professional & private practice owner who is discouraged by the confusion brought about by trying to figure out the DESIGN side of our profession. Let my experience work for you!

It all started at our yearly faculty meeting. When I listen, I doodle, and there was certainly a lot of listening to be done that day. I was a graduate assistant for my MFT program,  and I was sitting next to one of my professors who noticed the doodles and said, "wow, you are REALLY good!" He asked me if I did any art professionally.

At the time I did not. I had gotten into undergrad with a fine arts scholarship, but moved in a different direction.

That year I began to reconsider my enjoyment of art. I had let that side of me fade, and graphic design proved an incredibly enjoyable way to step back into what I loved and was great at! 

Since then I have stepped into illustration, graphic design, and web design. I found a way to reinvigorate my passion for creating beauty while connecting it to my enjoyment of helping others. 

Logo design is where my step back into the artistic world took place. I love to help mental health professionals craft an image that represents who they are and what they offer. 

I cannot wait to help you do the same!

The Logo Design Process

Take an in-depth look at what the process entails! 

Consultation & Briefing

Fill out a 20-question brief telling me about your practice, your unique position in the marketplace, and who your ideal client is. After that we can discuss the details of your project further.

Market Research & Competitive Analysis

The first step is to begin gathering information about your area and your competitors so I can get a feel for what we can do to not only make you stand out, but also appeal to your ideal client.

Initial Mock-Ups

This is where the rubber meets the road. In this phase, I’ll begin the design exploration process, putting my experience to work coming up with a variety of design ideas to present to you. I can take your ideas and requests (if any) into consideration, and I’ll also suggest some ideas of my own.


Once we’ve gone over some of the initial mock-ups, we’ll narrow down our choices, bounce some feedback off each other, make any necessary alterations, and work to achieve a single, refined, perfected design that you think would best represent your practice.


Once the design is completed and your new logo has been decided on, it’s time for me to start producing all of the necessary files and variations, including editable source vectors, monotone alternates, and every format you could possibly ever need for a logo. If you don’t know what any of this is, don’t worry. You’ll be given thorough explanations.


All of the finalized files will be bundled up and sent over along with release of ownership and a manual explaining all of the formats and how they can best be used. And I’ll always be available if you ever have questions about your logo or run into any problems with it.

What You Get When You Hire Max

The difference of working with someone who understands.


As a private practice owner myself, I understand the unique demands on your time, energy, and resources. We are often our own administrators, marketing & advertising directors, and design professionals. The DIY model can only take us so far. I have created professional & well-crafted brands/visual identities for therapists that potential clients can connect with. I understand what is needed!


Designers who create cheap logos have no choice but to mass-produce their work, which means you end up with design that was haphazardly thrown together with little effort or thought behind it. I take the time to approach your logo as if it were my own, which means you get quality craftsmanship that you’ll be proud to represent yourself & your business 


The needs and wants of a mental health professional or private practice owner are different than the every day entrepreneur. Our industry requires a certain type of design that communicates well to people in need. We want to stand out to our ideal client, which requires a visual presence that communicates to directly to them .  This is what I do best!

Ready To Get Your Logo Design Started?

If you’re ready to take your branding to the next level and make the best possible impression on your current and future clientele, stop by our contact page and fill out our brief questionnaire.


Once submitted, we'll be in touch within 24 hours to discuss your project further and how we intend to help you.

© 2018 By The Branded Practice - Created by Max & Chelsea Ziegenhagen

 Reach out at info@thebrandedpractice.com